Sometimes the best ideas start with a simple conversation. Back in 2018, Christina visited Dynamic Print in Norfolk with an idea for a new candle business. At the time, she was looking for sturdy, high-quality boxes to package her candles. During our conversations, we also introduced Christina to something she hadn’t initially considered – seeded paper. The boxes were the priority at the time, but the idea of plantable paper had been sown.
An idea takes root
Around ten months later, Christina returned to Dynamic Print with another idea. She wanted to use seeded paper labels as part of the customer experience and as a way of adding value to her candles. The concept was simple. Customers could enjoy their candle and, once it had finished, remove the seeded label from the packaging and plant it to grow wildflowers. It was a great example of how print could become more than just a label. It could become part of the product’s story and give the customer something to enjoy after the candle itself had been used.
From an idea to an award-winning brand
Over the following years, it was fantastic to see Christina’s business grow from an initial idea into a successful and award-winning brand. The Candle Brand went on to receive recognition including Gift of the Year awards, while its products gained attention from customers and retailers. For Dynamic Print, it was particularly rewarding to see an idea that began during a conversation in our Norfolk print studio develop into a distinctive product. Although our printing work with The Candle Brand was part of the early stages of the business, we are proud to have played a small part in helping Christina develop the original idea of using seeded paper labels. It is always rewarding to see how a conversation with a customer can lead to an idea that grows into something much bigger.
The power of seeded paper
Seeded paper is one of the specialist papers we particularly enjoy working with at Dynamic Print. Unlike conventional paper, seeded paper can contain flower or herb seeds that can be planted after use. For businesses looking to make their packaging, labels, invitations or promotional materials more memorable, seeded paper can provide a very different customer experience. In this case, the seeded label helped turn something that might normally have been discarded into something that could be planted and enjoyed. It is a great example of how sustainable print can become part of a brand’s story.
Looking back
One of the things we enjoy most about being a specialist printer is being involved at the early stages of an idea. When Christina first visited us in 2018, she was looking for boxes. A conversation about different paper possibilities introduced another idea – one that came back to life ten months later. Seeing where that idea eventually led was incredibly rewarding. We wish Christina and The Candle Brand continued success and are delighted to have been part of the early story behind their plantable seeded labels.
Discover The Candle Brand
If you would like to see the products that The Candle Brand has developed, visit The Candle Brand. If you’re looking for seeded paper, plantable labels or sustainable printed products, speak to Dynamic Print in Norfolk. We can help you explore how specialist papers could become part of your own brand or customer experience.
Dynamic Print | Specialist Printing in Norfolk
01603 400040
