Marketing is very different to “selling” although they do come hand in hand. The idea of Marketing is to ultimately to create “brand awareness” in order for your sales to happen.
Marketing is creating knowledge to your end users and this can happen via the following platforms…
- Partnerships / Collaborations / Recommendations
- SEO
- Webinars
- Google REVIEWS
- Social Media – Linkedin FB X
- New business platforms such as Etsy
- Video Content
- Social Events
- Joining Business Groups – such as BNI Chamber of Commerce
- Branding – consider new ideas
- Paid Ads
- Pricing / Discounts / Special Offers
- Lead Generations – such as Mail Chimp / Email Marketing
- Direct Marketing via Print
- Magazine Articles
- Van / Car Advertising
- Roadside Banners
- A.i
Marketing is the process of promoting, selling, and distributing a product or service. At its core, it’s about understanding customer needs and creating value for them – then communicating that value effectively.
Here’s a simple breakdown:
- Understanding the Market – Researching and analyzing what people want, need, and are willing to pay for.
- Creating a Strategy – Figuring out how to position your product or service to meet those needs
- Better than the competition.
- Promotion – Sharing your message through advertising, social media, email, events, influencers, etc.
- Sales & Distribution – Making the product available in the right place, at the right time, and at the right price.
- Feedback & Adaptation – Listening to customers and improving based on what they say and do.
