Marketing is very different to “selling” although they do come hand in hand. The idea of Marketing is to ultimately to create “brand awareness” in order for your sales to happen.
Marketing is creating knowledge to your end users and this can happen via the following platforms…
- Partnerships / Collaborations / Recommendations
- SEO
- Webinars
- Google REVIEWS
- Social Media – Linkedin FB X
- New business platforms such as Etsy
- Video Content
- Social Events
- Joining Business Groups – such as BNI Chamber of Commerce
- Branding – consider new ideas
- Paid Ads
- Pricing / Discounts / Special Offers
- Lead Generations – such as Mail Chimp / Email Marketing
- Direct Marketing via Print
- Magazine Articles
- Van / Car Advertising
- Roadside Banners
- A.i
