If you’re exhibiting at a wedding show, you will have plenty of competition. There may be dozens of businesses all trying to attract the attention of the same couples, so how do you make sure people stop at your stand rather than simply walk past? The answer isn’t necessarily to have the biggest or most elaborate stand. It’s about making your business look professional, interesting and memorable and your printed materials can make a surprisingly big difference.
Make your stand look like you
Your exhibition stand is often the first introduction someone has to your business. Think about your colours, photography, signage and the overall feel you want to create. Everything should work together and reflect your brand. A simple, well-designed stand can be much more effective than one that is crowded with information. Good-quality printed banners, signage and backdrops can help create a strong visual identity, but don’t forget about all the smaller things people will actually pick up and take away.
Your printed materials matter
At a wedding show, people are going to collect lots of business cards and leaflets. You need yours to be the ones they remember. The quality of your printing and paper can say a lot about your business. If you’re selling a luxury wedding service, your printed materials should feel luxurious too. A beautifully printed business card, brochure or invitation sample can immediately show that you care about the details. And that’s particularly important for weddings. Your customers are likely to be thinking about every little detail of their own day, so your stationery should demonstrate that same attention to detail.
Give people something to look at and touch
One of the biggest advantages of exhibiting at a wedding show is that people can see and feel your work. Don’t just tell them that you offer luxury stationery. Show them. If you’re a wedding stationery designer, take plenty of samples and let people see the difference between different papers, weights and finishes.
Show examples of:
- Vellum and translucent papers
- Textured and coloured card
- Hot foiling
- Embossing and debossing
- Die-cut shapes
- Different invitation styles
- Luxury envelopes and finishing touches
There is a big difference between seeing a photograph of a beautifully finished invitation on a screen and actually holding it in your hand. You can see the detail. You can feel the texture. You can see how the foil catches the light. That’s what makes specialist print so effective.
Don’t be afraid to use beautiful paper
The paper you print on can completely change the feel of a piece. A thick, beautifully textured card can feel completely different from a standard smooth stock. A translucent vellum overlay can add another layer to an invitation, while a coloured or recycled paper can give your stationery a completely different character. And if sustainability is important to your business, there are some fantastic papers available now that allow you to make that part of your brand visible too. At Dynamic Print, we print on a wide range of specialist papers, including recycled, seeded and other unusual stocks. Sometimes the paper is what makes people stop and say, “I really like this.”
Keep your takeaway materials useful
It’s tempting to hand out a huge brochure containing absolutely everything you do. We wouldn’t necessarily recommend it. Think about what someone actually needs when they get home from the show. A beautifully printed information card, postcard, brochure or business card that clearly explains what you do and how to contact you may be much more useful. And make sure your website and social media details are easy to find. The aim is simple: make it easy for someone to remember you and find you again.
Don’t hide behind the table
Of course, great printing won’t do everything for you. We’ve seen plenty of exhibition stands where the display looks fantastic, but the people behind it are sitting there waiting for someone to approach them. Don’t be afraid to get out from behind the table. Smile. Say hello. Ask people what they’re looking for. A wedding show should be about starting conversations, not giving everyone the hard sell. If someone is interested, your samples and printed materials then give you something natural to talk about.
Think beyond the wedding show
The other advantage of investing in good exhibition printing is that you don’t have to throw it away when the show is over. Your business cards, brochures, postcards, sample stationery and folders can all be used at consultations, appointments, networking events and meetings. Your exhibition stand is really an extension of your brand. Everything from the backdrop to the business card you put into someone’s hand should feel like it belongs to the same business.
Wedding exhibition printing from Dynamic Print
At Dynamic Print, we produce printed materials for wedding businesses and stationery designers across the UK. We specialise in hot foiling, embossing, debossing and die cutting, as well as digital printing on a wide range of papers and card stocks. We particularly enjoy working with unusual and tactile papers from beautiful textured stocks and vellum to recycled and seeded papers. If you’re preparing for a wedding exhibition and need business cards, brochures, invitation samples, stationery or something a little different, talk to us. We’re always happy to discuss the paper, print and finishing options that could work for your project.
Call Dynamic Print on 01603 400040 or get in touch with us to discuss your requirements.
