Exploring the Power of Haptic Communication through Print & Design

In today’s digital age, where screens dominate our daily lives, the tangible experience of print is making a powerful resurgence. But what if print could do more than just deliver information visually? What if it could engage our senses in a profound way, leaving a lasting impression that goes beyond what meets the eye? This is where the concept of haptic communication in print comes into play.

At Dynamic Print, we believe in the transformative power of print. That’s why we’re excited to delve into the fascinating realm of haptic design and its myriad benefits for enhancing print communication.

Understanding Haptic Communication

Haptic communication refers to the use of touch to convey information or evoke an emotional response. In the realm of print, it involves employing tactile elements that engage the sense of touch, creating a multisensory experience for the reader. These elements can include textured papers and cards, embossing, debossing, foiling, varnishes, die cutting and other techniques that add depth and dimension to printed materials.

The Key Benefits of Haptic Design in Print

1. Enhanced Engagement: By engaging the sense of touch, haptic design captures the reader’s attention in a way that traditional print cannot. It creates a sensory experience that encourages active exploration, making the content more interesting, memorable and impactful.

2. Emotional Connection: Touch is a powerful conduit for emotion. Haptic elements in print can evoke feelings of luxury, quality, or nostalgia, depending on the design choices. This emotional resonance strengthens the connection between the reader and the content, fostering a deeper engagement with the message.

3. Differentiation: In a crowded marketplace where digital content often dominates, haptic design sets print materials apart. It adds a tactile dimension that cannot be replicated online, making printed materials stand out and command attention in a unique way.

4. Brand Perception: The tactile experience of print can shape perceptions of a brand. High-quality, well-executed haptic design communicates professionalism, attention to detail, and a commitment to excellence. It elevates the brand image and enhances its perceived value in the eyes of the audience.

5. Accessibility: Haptic design also has the potential to improve accessibility for individuals with visual impairments. By incorporating tactile elements into printed materials, such as braille or raised textures, information can be conveyed in a way that is inclusive and equitable for all readers.

Applications of Haptic Communication in Print

The versatility of haptic design opens a world of creative possibilities for print communication. Whether it’s a sleek business card with a raised logo, a brochure with debossed imagery, or a packaging design with a textured finish, the applications are endless. Haptic elements can be subtle or bold, depending on the desired effect, but they all share the common goal of enriching the reader’s experience.

Embracing the Power of Haptic Design with Dynamic Print

At Dynamic Print, we’re passionate about pushing the boundaries of print communication. Our team of experts combines creativity, craftsmanship, and cutting-edge technology to bring your vision to life with haptic design. Whether you’re looking to create stunning marketing materials, unforgettable brand collateral, or innovative packaging solutions, we’re here to help you harness the power of touch to make a lasting impression.

In a world inundated with digital noise, print remains a timeless medium with the potential to captivate and inspire. And with haptic design, print takes on a whole new dimension, engaging the senses and leaving a lasting impact. Experience the difference for yourself with Dynamic Print, where innovation meets tradition to create print materials that truly resonate.


Understanding Professional Printing: Explaining Digital, Litho, and Inkjet Processes

In the world of printing, there are three primary processes that dominate the professional industry: digital printing, litho printing (offset printing), and inkjet printing. Each method offers its own set of advantages and is suited to different types of print runs. At Dynamic Print, we understand the importance of choosing the right printing process for your needs, so let’s delve into the differences between these techniques and the best scenarios for each.

Digital Printing:

Digital printing is a modern printing method that involves transferring digital files directly onto various substrates such as paper, cardstock, or even fabric. This process eliminates the need for traditional printing plates, making it ideal for shorter print runs and projects that require quick turnaround times.


– Cost-effective for small quantities.

– Minimal setup time, making it suitable for on-demand printing.

– Variable data printing allows for customisation and personalisation.

– High-quality results with vibrant colours and sharp details.

Best Suited for:

– Short print runs.

– Personalised marketing materials like brochures, flyers, and business cards.

– Prototyping and sample printing.

– Variable data projects such as direct mail campaigns.

Litho Printing (Offset Printing):

Litho printing, also known as offset printing, is a traditional printing method that involves transferring ink from a plate to a rubber blanket, then onto the printing surface. It’s renowned for its exceptional image quality and consistency, making it a preferred choice for large-scale commercial printing.


– Consistent high-quality results suitable for intricate designs.

– Cost-effective for medium to large print runs.

– Versatile, accommodating a wide range of substrates including paper and cardboard.

– Pantone colour matching capabilities for precise colour reproduction.

Best Suited for:

– Medium to large print runs.

– Marketing collateral such as brochures, catalogues, and magazines.

– Packaging materials like boxes and labels.

– Projects requiring precise colour matching and colour consistency.

Inkjet Printing:

Inkjet printing utilises droplets of ink sprayed onto the printing surface to create images or text. This method is popular for its versatility and suitability for various substrates, including paper, canvas, and textiles.


– High-speed printing capabilities for rapid production.

– Cost-effective for both small and medium print runs.

– Excellent colour saturation and detail reproduction.

– Wide format printing options for large-scale projects.

Best Suited for:

– Small to medium print runs across various substrates.

– Large format printing such as banners, posters, and signage.

– Personalised items like photo prints and promotional merchandise.

– Short-run packaging and labelling.


At Dynamic Print, we offer a comprehensive range of printing services utilising the latest technology and industry expertise. Whether you require the flexibility of digital printing, the precision of litho printing, or the versatility of inkjet printing, we have the capabilities to bring your vision to life.

In addition, we are also experts in the use of several other printing processes, for example Hot Foiling. Our team of experienced professionals is here to guide you through the decision-making process, selecting the most appropriate method, or combination of printing styles, for your design and print run size.

For all your printing needs, trust Dynamic Print to deliver exceptional quality, reliability, and innovation every step of the way. Contact us today to discuss your project requirements and discover how we can help you make a lasting impression through print.


Understanding Bleed: A Crucial Element in Artwork Preparation for Print

In the realm of printing, precision is paramount. Every detail matters, from the colours chosen to the dimensions specified. However, there’s one often-overlooked aspect that can make or break the final product: bleed. For those unfamiliar with the term, bleed refers to the extra area of a design that extends beyond the final trim size. While it might seem like a small detail, mastering bleed is crucial for ensuring professional-quality prints, particularly in the UK where printing standards are exacting.

At Dynamic Print, we understand the importance of bleed in the printing process, along with the confusion it can sometimes create. As a leading printing service provider in the UK, we’re here to shed light on this vital aspect of artwork preparation.

What is Bleed, and Why Does It Matter?

Imagine you’re designing a set of hot foiled wedding stationery. You meticulously craft the layout, select vibrant colours, and add eye-catching images. However, when the invitation is printed and trimmed to its final size, you notice that some of the graphics don’t extend to the edge as intended. This is where bleed comes into play.

Bleed acts as a buffer zone for ensuring that the design extends all the way to the edge of the printed page, leaving no unsightly borders of the material being printed on. It provides a safety margin for variations that can occur during the printing and trimming process. Without sufficient bleed, even the slightest misalignment could result in an undesirable fringe around your design, detracting from its overall impact.

How Much Bleed is Needed?

In the UK printing industry, the standard bleed requirement is typically 3mm (or 1/8 inch) on all sides of the document. This ensures that there’s enough overlap between adjacent designs and provides ample room for trimming variations. While some printers may accept less bleed, adhering to the 3mm guideline minimises the risk of any unwanted borders appearing on your final prints.

Tips for Preparing Artwork with Bleed

Now that we understand the importance of bleed, let’s explore some essential tips for preparing artwork files for printing:

1. Extend your design beyond the trim edge: Ensure that all images, background colours, and other design elements extend at least 3mm beyond the final trim size. This extra area will be trimmed off during the finishing process.

2. Use design software with bleed settings: Most professional design software, such as Adobe Illustrator or InDesign, allows you to specify bleed settings when creating a new document. Set the bleed area to 3mm to ensure that your design meets printing requirements.

3. Save your file correctly: When saving your artwork file, be sure to include the bleed area. For example, if your final trim size is A4 (210 x 297mm), your document size including bleed would be 216 x 303mm. Export the file in PDF format with bleed settings intact.

4. Check your printer’s guidelines: Different printing companies may have specific bleed requirements or file setup guidelines. Always consult your printer’s specifications to ensure your artwork meets their standards.


In the world of printing, attention to detail is everything. Understanding and implementing bleed in your artwork files is essential for achieving professional-quality prints without unsightly white or substrate-coloured borders. By following the guidelines outlined above and working with a trusted printing partner like Dynamic Print, you can ensure that your designs make a lasting and positive impression.

If in doubt, contact us and we can help and advise you how to prepare your print ready PDF artwork files.

For all your printing needs in the UK, remember to keep bleed in mind – it’s the key to flawless prints every time.


Your Ultimate Wedding Print Checklist: Ensuring Every Detail Is Perfect

Planning a wedding involves meticulous attention to detail, and when it comes to printed elements, every piece contributes to the overall aesthetic and theme of your special day. At Dynamic Print, we understand the importance of flawless printing for weddings. With decades of experience in traditional printing methods such as hot foiling, embossing and debossing, aligned with state-of-the-art modern print and design technology, we can help you stay organised and ensure that every print element is taken care of. To start the planning of the big day we’ve put together the ultimate wedding print checklist. Let’s dive in!

Save the Dates:

– Design and print save the date cards to announce your wedding date to guests in advance.

– Include essential details such as the date, location, and a brief message.

Wedding Invitations:

– Design and print your wedding invitations, reflecting the theme and style of your wedding.

– Include all pertinent information, including date, time, location, RSVP details, and any special instructions.

– Consider additional inserts for accommodation details, directions, and wedding website information.

RSVP Cards:

– Print RSVP cards to include with your wedding invitations.

– Provide pre-addressed envelopes for guests to easily return their RSVPs.

Programs / Order of Service:

– Provide wedding programs outlining the order of events for the ceremony and reception.

– Include the names of the wedding party, readings, musical selections, and any other relevant information.


– Create printed menus for the reception dinner, showcasing the meal options for guests.

– Consider personalized menus that match your wedding theme and colour scheme.

Table Numbers / Names:

– In line with the theme of the wedding design table numbers or names to help guests find their seats.

– Ensure that table numbers or names are clearly visible and complement your overall décor.

Place Cards / Seating Chart:

– Design and print place cards or a seating chart to assign guests to their respective tables.

– Choose a design that matches your wedding stationery for a cohesive look.

Thank You Cards:

– For after the event, send thank you cards to express your gratitude to guests.

– Personalise each card with a heartfelt message or photo from the day printed on the card.


– Create and print signage to guide guests throughout the wedding venue, including directions, parking information, and ceremony/reception locations.

– Consider custom signage for seating plans, welcome signs, bar menus, and photo booth instructions.

Miscellaneous Print Elements:

– Don’t forget about additional printed elements such as guest books, ceremony programs, favour tags, and any other personalized touches you’d like to include.

Final Checks:

– Review all printed materials carefully for any errors or typos before confirming proofs for printing.

– Double-check quantities to ensure you have enough prints for all guests.

– Coordinate with your printer to schedule delivery or pickup of your printed materials well in advance of your wedding day.

With this comprehensive wedding print checklist, you can rest assured that every printed element of your wedding will be perfect down to the last detail. At Dynamic Print, we’re here to help bring your wedding vision to life with a high-quality printing and personalised service. Whether you have fully finalised designs, card stock and envelopes decided upon or need help and guidance with all aspects of the process, visit us at to explore our range of wedding printing services. Let us help make your special day truly unforgettable.


Demystifying Paper Sizes: A Comprehensive Guide from Dynamic Print

In the world of printing and design, understanding paper sizes is fundamental. Whether you’re creating invitations, wedding stationery, seeded paper flyers, brochures, posters or business cards, knowing the dimensions of paper is essential for achieving the desired outcome. However, navigating the world of paper can be overwhelming, especially if you’re unfamiliar with the terminology. Fear not! At Dynamic Print, we’re here to unravel UK paper sizes and help you make informed decisions for your printing needs.

Understanding UK Paper Sizes

The International Organisation for Standardisation (ISO) has established a set of standard paper sizes known as the A series, used within ISO 216. The A series ranges from A0 (the largest) to A10 (the smallest), with each subsequent size being half the area of the previous one. For instance, A1 is half the size of A0, A2 is half the size of A1, and so on.

In the United Kingdom, paper sizes are often referenced in both millimetres (mm) and inches (in).

Here’s an overview:

· A0 (841 x 1189 mm / 33.1 x 46.8 inches): Typically used for large posters and signage.

· A1 (594 x 841 mm / 23.4 x 33.1 inches): Suitable for smaller posters and prints.

· A2 (420 x 594 mm / 16.5 x 23.4 inches): Ideal for medium-sized artwork and displays.

· A3 (297 x 420 mm / 11.7 x 16.5 inches): Commonly used for flyers, brochures and signage.

· A4 (210 x 297 mm / 8.3 x 11.7 inches): The standard size for documents, letters, and reports.

· A5 (148 x 210 mm / 5.8 x 8.3 inches): Often used for booklets, leaflets and wedding invitations.

· A6 (105 x 148 mm / 4.1 x 5.8 inches): Perfect for postcards, notecards and save the dates.

· A7 (74 x 105 mm / 2.9 x 4.1 inches): Great for creating smaller promotional items or cards.

· A8 (52 x 74 mm / 2.0 x 2.9 inches): Ideal for compact designs, such as mini flyers or place cards.

Also worthy of mention is the standard UK Business Card size (55mm x 85mm / 2.17 x 3.35 inches)

SRA Series Paper Sizes

Additionally, the UK employs the SRA series, offering slightly larger sizes with specific dimensions, often of most use to the printer to enable printing right up to the guillotined finish size:

· SRA0 (900 x 1280 mm / 35.4 x 50.4 inches)

· SRA1 (640 x 900 mm / 25.2 x 35.4 inches)

· SRA2 (450 x 640 mm / 17.7 x 25.2 inches)

· SRA3 (320 x 450 mm / 12.6 x 17.7 inches)

· SRA4 (225 x 320 mm / 8.9 x 12.6 inches)

B Series Paper Sizes

The B series offers an additional range of sizes in use in the UK, more often applicable to the printing process than the finished size of print:

· B0 (1000 x 1414 mm / 39.4 x 55.7 inches)

· B1 (707 x 1000 mm / 27.8 x 39.4 inches)

· B2 (500 x 707 mm / 19.7 x 27.8 inches)

· B3 (353 x 500 mm / 13.9 x 19.7 inches)

· B4 (250 x 353 mm / 9.8 x 13.9 inches)

Selecting the Right Size for Your Needs

When choosing a paper size, consider the purpose of your project, content requirements, and design preferences. Whether you’re designing a large-format poster or crafting intricate wedding invitations, selecting the appropriate size will add significantly to your finished printed design.

At Dynamic Print, we’re dedicated to providing tailored solutions to meet your printing needs. Our expertise and mix of traditional print processes and state-of-the-art technology ensure exceptional results, no matter the size or scope of your project.


Navigating UK paper sizes doesn’t have to be daunting. By understanding the basics and considering your specific needs, you can confidently select the right paper size for your printing projects. At Dynamic Print, we’re committed to empowering you with the knowledge and resources you need to make informed decisions and achieve outstanding results.

Ready to elevate your printing experience? Visit or call us on 01603 40040 and discover how we can help you turn your ideas into reality. Let’s bring your vision to life, one print at a time!


A visit from Norfolk Wildlife Trust at Eco Flower Supplies

At the peak of Lockdown 2020, we decided to take on the challenge of re-wilding our disused industrial estate garden behind our office unit, being South facing we knew this would give us a great opportunity of growing fruit and vegetables. After three years of getting stuck in with our green fingers we all now have a thriving Wildlife garden, full of various birds, bees, insects and more recently wild rabbits and a hedgehog came in to visit.

Our Industrial estate garden has attracted lots of attention from many different organisations, and more recently we have had the pleasure of hosting the team from the Norfolk Wildlife Trust, We took them on the journey around the garden highlighting the parts we have developed and changed to include our new pond area and they especially loved our flower patches which has been grown from our paper made from wildflower seeds, recycled paper & cotton and showed them how we have changed the way we thought about how we can encourage the pollinators to enjoy our space, which includes planting certain vegetables, various fruit trees and to include an upcycled pallet for a compost heap.

The Norfolk Wildlife Trust gave us some great feedback following their visit and we are proud to have our efforts recognised by their organisation.

They wrote,

“A massive thank you to you and your lovely colleague, Mark, who showed us around the garden and print workshop. I can safely say that you blew us all away!

Your wildlife garden is a total surprise when coming in from the industrial estate and it is full of interest and colour.

Then the breadth and innovation of your print service , – a world I knew nothing about, but absolutely fascinating. It’s so inspiring to hear of all of the ways you are helping the environment.
– it’s wonderful to think that small businesses like yours are leading the way, not for profit but because it’s the right thing to do.”

The Norfolk Wildlife Trust has since come back to work with us in a new pilot scheme of rewilding other business industrial estate gardens on the North Norwich Estate.

Please watch this space …


Business Climate Stories with Norwich Theatre and Norwich Playhouse.

In a world where the urgency of climate change cannot be overstated, it’s essential that we take meaningful steps towards a sustainable future. We are pleased to share that our founder, Sarah Smith was recently invited to attend a panel discussion on Business Climate Climate Stories hosted by Norwich Theatre at The Norwich Playhouse.

The event featured passionate local business owners taking part in panel discussions sharing their journeys towards reducing their carbon footprint and combating climate change. The event not only shed light on the critical impacts that businesses can have on our environment but also highlighted the innovative and impactful strategies these leaders are employing to make a difference.

The event was spearheaded by Asher Minns Executive Director at the Tyndall Centre of the University of East Anglia, where he guided the audience through three insightful panels featuring speakers from across the Norwich business landscape.

Our Founder Sarah sat on a panel with Fran Ellington from TBLA Ltd, Edward Reed from Cornwall Insight and Rebekah Hill at Saxon Air Ltd. The panels covered three key topics; Business, Future and People.

Sarah discussed where she is at now with Dynamic Print & Eco Flower Supplies and our current sustainability efforts, this included taking the audience on our journey of transforming our industrial estate unit space into a haven for wildlife and to encourage biodiversity in the area, as well as sustainability swaps that we have made and our plans for the future.

Dynamic have also invested into a new Cardboard shredding machine which has eliminated bubble wrap and instead of paper going into landfill we have used this material into upcycled paper pads.

Sarah Smith says:
It is time to act now, climate change is not going away, let’s stop talking and let’s start doing !

To find out more about our sustainability papers visit our website here.



Dynamic Print and Eco Flowers: Let The Paper do the Talking Swatch

It’s no secret that at both Dynamic Print and Eco Flower Supplies we love everything paper, recycling it and repurposing it anywhere we can!

Besides our usual paper talk and the amazing print productions we can provide, we rarely shout about the range of unique papers that we can transform into almost anything your business heart desires. You have probably heard of our flower-seeded paper, which is much-loved with florists, but you may be intrigued to know that we have papers, made with seaweed, coffee waste and even elephant poo!

This is where we introduce our new paper swatch which details our extensive range of unique papers, all designed to reduce waste wherever possible and provide interesting sustainable paper options to promote your business.

Our Managing Director is pleased to share her thoughts on our new paper swatch:

It has taking 35 years of paper knowledge to bring my very own upcycled and recycled paper swatch highlighting various papers made from the waste of the coffee husk, Elephant dung, post consumer waste and Confetti. A great way of engaging customers when handing over your new business card or leaflet, can you imagine the conversation, your leaflet is made out of elephant poo ??

Let the paper do the talking, what’s in the swatch?

Seaweed Paper:
Entirely natural, free from additives, can be recycled and it’s biodegradable
Contains: 30% Seaweed and 70% F.S.C Paper

Particles of Sunshine:
Made from 100% post-consumer waste, leaves beautiful tiny gold flecks in the card
Contains: 100% Post Consumer Waste.

Ellie Poo:
Handmade in the UK using recycled paper and elephant poo waste from Whipsnade Zoo
Contains: 95% Recycled Paper and 5% Ellie Poo

Explore the rest of our paper swatch and discover our other exciting papers here. eco-papers


Dynamic Print is awarded the title “Three Best Rated Printer” for the 5th year running!

We are delighted to announce that our sister company Dynamic Print and our team have recently been recognised and awarded the title of one of our fine city’s Top 3 Printing Companies by ThreeBestRated!

ThreeBestRated have said;
“Our business analyst team is impressed by the consistent high-quality service you provide in your area of business. They have thoroughly evaluated and updated your business based on our rigorous 50-Point Inspect”

Here are some of the key factors that contribute to winning an award for multiple times

You must demonstrate outstanding performance, quality or innovation.
The ability to adapt to changing circumstances
Customer satisfaction
Community Engagement
Industry Leadership

Our Managing Director, Sarah received the good news last week and gives her thoughts on what it means for the business to be recognised amongst the best in the Print industry for our city of Norwich.

I am so excited to be recognised for the 5th year running as one of Norwich’s Three’s Best Rated Printers, I love meeting new clients and taking time to understand how they envisage their end design looking once printed. It’s the highlight of my day when they come and see the finished results and the smile on their faces says it all.


Greener Gardening – Why you should stop using Peat NOW

Peatlands are precious which are home to rare and unusual plants, birds, and insects. Peat formation is made from decaying plants in soil that is waterlogged. The key component of peat is a moss called sphagnum, which forms multi coloured carpets across the landscape and breaks down very slowly under the waterlogged conditions.

For years many people did not understand the significance of Peat, so it was extracted for horticulture ( gardening and growing) but this is having a very negative impact on our whole eco system, and Scientists are encouraging us to stop using this precious soil.

Did you know from the end of 2024, peat compost sold in bags for us to use in our garden will be banned in England and in Wales.

So why should we all stop using Peat ?

Peatlands support a rare range of threatened species and cannot be found anywhere else in the world.

Our peatlands store more carbon than the whole of the forest of the UK France and Germany combined.

Peat is a preserver! The lack of Oxygen within peat slows down the process of decomposition.

When Peatlands are drained stored carbon is released into the atmosphere.

Sadly peatlands in the UK are amongst the most damaged in the world.

So what can we all do ?

Peat Free Purchasing – only ever purchase compost that is clearly labelled as “peat free”. If this is not visible on the bag of compost, then it is likely to contain peat.

Top Tips for gardening

Vegetable water is rich in nitrogen, why not try watering your plants with your leftover cooking water ?

Composts that contain wool are great for improving water retention.

An organic tomato feed can be used as a feed for both indoor and outdoor plants.

Why not recycled your teabags – tea is a great natural fertiliser, simply sprinkle the loose tea leaves around the base of your plants.

Don’t run water through your pots, this rinses away precious nutrients, try adding ice cubes and let them naturally melt slowly so no water runs out of the bottom.