What The World Needs Now… A story of eco friendly printing…

During the early months of the global pandemic my business, which specialises in bespoke printing solutions, saw enquiries fall to worryingly low levels as the world around us changed and endured the pressures of Covid.


Not being one to feel sorry for myself I wanted to keep busy and work on areas of the business that in normal times, can be hard to create the time to fully concentrate on. With that in mind I took some advice from one of our customers, , who specialise in digital marketing and social media training. I signed up for a course centred around Linkedin and how to use it more effectively to make strong business connections.


One of the best pieces of advice was to reconsider my profile title on Linkedin and that I should broaden it out from “MD” to Paper Consultant & ECO Specialist Printer, in order to reflect my 30 year career in the industry and enable people to find me if that was the area of help they were seeking.


Well, it certainly worked!


Within days I had been contacted by a lady called Tracey Stewart from, who was searching for the right printing company to collaborate with author Cheryl Rosebush on a series of environmentally themed educational story books for children. This quickly led to a zoom meeting, as so many are these days are of course although Cheryl was in France so it was very much a necessity in this case.


It was clear from the beginning of our working relationship together that we both shared the same views on how a series of books, covering the subject matters close to Cheryl’s heart, needed to be produced. Print, when managed correctly, is an extremely eco friendly manufacturing process and it was nice to be working with a client who was so keen to explore all these options.


Calling on many years of experience in the Paper side of the industry prior to owning Dynamic Print, we were able to bring together a series of collaborations. This ensured the Paper Mill, Paper Merchant, Paper, Inks, Printing and every aspect of the production process, including vegetable based inks and bio degradable lamination for the covers, maintained the highest eco standards as possible.


We were even able to ensure donations were made, via our supply chain, to the World Land Trust and Woodland Trust to contribute towards ongoing tree planting programmes.


A special mention to our key partners in this project are Julian and Chris @ and Ernst Brunbauer from and Martin Chadwick from Premier Paper ..


After a year of working together, I have been able to help Cheryl produce the first three books in her environmental children’s book series, adhering to the highest standards of eco-printing. Her first book “What the World Needs Now: Trees!” has been endorsed by none other than Dr. Jane Goodall, and the newly released third book “What the World Needs Now: Less Plastic!” has received glowing reviews in the UK, including from Marine Conservation Society Ambassador and acclaimed BBC wildlife cameraman Doug Allan.


When you touch and read these books it is clear they ‘walk the talk’ and I’m so proud to be a part of it. They are playing a vital role in helping to educate our younger generation about the increasingly impactful environmental pressures the planet is under.


All books in the What the World Needs Now series are available on: (UK) (USA) (Canada)


For any further information regarding the ways in which print can be created with the highest eco sustainability credentials, please contact us at